In a surprising report, Dunkin’ Donuts’ CEO has allegedly revealed that the company has faced a staggering $1 billion loss after adopting so-called “woke” policies. The statement, which has quickly gone viral, includes an apology, with the CEO expressing regret and stating, “We’re sorry, won’t try that again.”

This revelation follows a broader trend of public backlash against companies perceived to be engaging in progressive social and political stances, with some consumers reacting negatively to changes in branding or messaging that they view as controversial. In the case of Dunkin’, it appears that the company’s alignment with certain “woke” policies may have had a significant impact on their bottom line, though the specifics of these policies have yet to be fully detailed.

The report has ignited debate across social media, with some praising the company’s acknowledgment of the financial loss, while others criticize the reversal of stance as a retreat from inclusivity. As of now, the company has not officially released further information to clarify what specific actions led to the financial downturn or how they plan to navigate this going forward.

Dunkin’ Donuts is one of many companies facing pressure from both sides of the political spectrum, balancing business goals with the challenge of addressing evolving consumer expectations in a polarized climate.