In another controversy attributed holders,ELON ALMIZCLE-The magnate of multimillion-dollar technology and self-domening cultural provocation-a fire storm on by publicly declared thatDo not celebrate the month of pride this June, denouncing it as a manifestation of what he calls“They aroused corporate hypocrisy and cultural manipulation.”

The announcement, made through the personal account of Musk (previously Twitter), has already sent shock waves through social networks, corporate joints and activist communities, which caused one of the most heated debates of 2025.

The publication that began

On the night of June 4, Musk published:

“I do not celebrate the” month of pride. “Awakening does not deserve a week or one day. It is no longer about rights, it is about control. The signage of corporate virtue is the real virus.”

In a matter of minutes, the publication accumulated7.5 million visits and 250,000 retweets, with the followers and detractors that flood the comments.

For a man who thrives in the controversy, even according to Musk’s standards, this was an unusually pointed statement. He directly challenged not only LGBTQ+defense efforts, but also corporate associations and brand campaigns that generally flood the month of June with iris arc logo and marketing slogans.

The reaction was immediate

Almost instantly, LGBTQ+defense organizations, public figures and celebrities expressed their outrage.Glaadissued a statement by condemning Musk’s comments as“Dangerous rhetoric that undermines the visibility and dignity of marginalized communities.”

Pop singer and activistLil nas xresponded without surroundings in X:

“Brother, literally, you build cars that nobody can pay and are you angry with the rainbows?”

Several owners of Tesla resorted to social networks, promising to sell their vehicles or boycott future brand models, using hashtags as#Boycottteslay#PridewithoutMusk.

Meanwhile, employees ofSpacex and X (previously Twitter)As reported, he said dismay, with a small group of Spacex engineers who allegedly presented a letter to RR. HH. Demanding a clarification of the company’s position on the inclusion LGBTQ+.

Corporate America reacts – cautiously

Perhaps the most intriguing, the main brands that had previously associated with musk companies have remained significantly silent. Industry analysts speculate that companies such asPanasonic, Hertz y Dell– They have contracts with Tesla or Spacex – they are treading carefully to avoid being trapped in cultural crossfire.

A senior marketing executive at a Fortune 500 company (speaking anonymously) told us:

“Elon’s comments put us in a link. The LGBTQ+ community is a vital part of our consumer base, but so is the Tesla Technological Association. It is a public relations nightmare that expects it to happen.”

Musk duplicates

Far from going back, Musk followed its initial publication with a series of provocative tweets, which include:

“The month of pride has become a corporate scam. If it really is equality, fight for people who are canceled for their opinions too.”

And later:

“Rainbow logos do not help LGBTQ people simply help their results.”

Supporters praised Musk’s position as“Coldness”y“Refreshing honesty in a sea of ​​indignation manufactured.”Conservative commentators such asBen ShapiroyMatt WalshHe immediately expressed his approval, framing Musk’s comments as a very necessary setback against what they perceive as the excesses of progressive culture.

The biggest image: Elon’s Cultural War Gambit

This last incident is part of a larger pattern in the public behavior of Musk in the last two years. Since I acquired X and changed the march as a self -described“Platform for Freedom of Expression”Musk has positioned himself more and more as a critic of the call“Awakening culture”– Oppose everything, from content moderation policies to initiatives ofi (diversity, equity and inclusion) in technology companies.

Media analystLana Robertsonexplained:

“Musk has completely inclined the person of the war of culture. It is no longer a market share, it is about influence. He wants to be seen as the man who calls a group thought in each sector, be it government, media or corporate America.”

What follows?

When writing this article, neither Tesla nor Spacex have issued a formal statement that addresses Musk’s comments. According to reports, several LGBTQ+ employees within Musk companies are considering organizing an internal protest at the end of this month.

One thing is clear:Elon Musk does not retire from the cultural battlefield in the short term. It remains to be seen if this last controversy damages your business or even more galvaniza your cult followers.

But if the story is an indication, Musk will probably prosper in chaos, exactly as he likes.