Caitlin Clark, the Indiana Fever’s superstar guard and 2024 WNBA Rookie of the Year, is making headlines again. After missing five games due to a left quad strain, Clark is set to return against the New York Liberty on June 14, 2025. However, it’s her playful interaction with the $30 billion snack brand Cheez-It that’s stealing the spotlight. The 23-year-old’s cheeky comment in response to an Indiana Fever post about her comeback has fans and media buzzing.
The Fever’s announcement, captioned “She’s back,” confirmed Clark’s return after a challenging absence that saw WNBA viewership drop by 55%. Clark, known for her love of Cheez-Its, replied to the post with a lighthearted request to the iconic snack brand, saying, “I’m making broccoli beef tonight.” This nod to her favorite snack, often spotted in her bag as teammate Kelsey Mitchell revealed, underscores her relatable charm. Cheez-It’s engagement in the comments further fueled the excitement, hinting at potential future collaborations.
Clark’s return is a massive boost for the Fever, who are 4-5 this season and rank No. 7 in the WNBA standings. Her stats—19.0 points, 6.0 rebounds, and 9.3 assists per game—highlight her pivotal role. The upcoming game against the undefeated Liberty (9-0) at 3 p.m. ET on ABC promises to be a tough test, but Clark’s presence could shift the momentum. Her absence allowed players like Aari McDonald and Kelsey Mitchell to step up, with Mitchell’s standout performance in a 79-52 rout of the Chicago Sky.
Beyond the court, Clark’s marketability continues to soar. She’s responsible for 26.5% of the WNBA’s economic activity, driving revenue through ticket sales, merchandise, and media. Her endorsement deals with brands like Gatorade, State Farm, and Wilson Sports Goods showcase her growing influence. The Cheez-It exchange, while playful, hints at her ability to leverage her fame for unique brand partnerships.
As Clark prepares to face the Liberty, all eyes are on her. Will her return spark a Fever upset? Can she continue to elevate the WNBA’s visibility? One thing is clear: Caitlin Clark’s bold personality and on-court prowess make her a game-changer. Fans eagerly await her next move—both in the game and with her beloved Cheez-Its.
