Carlos Alcaraz flatly rejects the advertising of Elon Musk’s Tesla in his shirt during the final and the Roland-Garros awards ceremony
Carlos Alcaraz, the young Spanish champion, surprised the world of tennis by rejecting the proposal to include the advertising of Tesla, the company of Elon Musk, on his shirt during the Roland-Garros final and the awards ceremony. A gesture that not only caught the attention of the media, but also made clear the approach and values that Alcaraz defends on and off the court.
The reason behind this decision was explicitly explained by Alcaraz himself. “I want to offer an incredible show for my fans, and I don’t want advertising money to influence the perception of my victory,” said the champion. Alcaraz argued that he did not want followers to think that his success in the final was due to an economic or sponsors. “I don’t want anyone to think that I won for ads or money. My victory is the result of my effort, my work and my dedication to tennis,” said the Spanish tennis player.
This act of integrity and commitment to sport surprised both Elon Musk and international media. While Tesla is one of the most recognized brands and its owner, Musk, is known for its innovative commercial proposals, Alcaraz made it clear that its sporting principles and its desire to be a model to follow for the youngest are above any economic incentive.
Alcaraz’s position was backed by many in the world of tennis, who saw him as an example of professionalism and humility. In a sport where sponsorship and advertising are a fundamental part of the industry, Alcaraz’s decision was seen as a declaration of principles, a reminder that sport must be maintained as a fair and authentic competition.
Despite his young age, Carlos Alcaraz has proven to have impressive maturity and a great understanding of what it means to be a champion. His rejection of advertising at such a significant moment of his career shows that, for him, the most important thing is respect for tennis and his followers. His Victory in Roland-Garros will be remembered not only for his skill on the court, but also for the values he represents outside it.
