In a move shaking up the entertainment industry, Hollywood actors Mel Gibson and Mark Wahlberg have reportedly partnered with billionaire entrepreneur Elon Musk to launch a new film studio with a mission: to bring back storytelling rooted in traditional family values and steer clear of what they describe as “woke” Hollywood narratives.

According to insiders close to the project, the trio is investing between $1 billion and $3 billion to establish what they hope will be a powerhouse production company capable of competing with major studios. The yet-to-be-named studio will focus on films that promote themes of faith, patriotism, strong family bonds, and classic heroism—values the trio say have been increasingly marginalized in mainstream entertainment.

A Cultural Statement Through Cinema

Mel Gibson, known for directing and starring in critically acclaimed films like Braveheart and The Passion of the Christ, has long been vocal about his concerns with modern Hollywood. Gibson said in a brief statement:

“We’re not here to cancel anyone. We’re here to give people a choice. Audiences are hungry for stories that inspire and uplift, not lecture or divide.”

Mark Wahlberg, a devout Catholic and producer of faith-based hits like Father Stu, echoed Gibson’s sentiments.

“This is about restoring balance. We want to tell great stories—honest stories—that reflect the lives and values of millions of people who feel like they’ve been forgotten by Hollywood.”

Elon Musk’s Bold Bet on Entertainment

Elon Musk’s involvement came as a surprise to many, though sources say the Tesla and SpaceX CEO has grown increasingly interested in entertainment as a cultural battleground. Musk has repeatedly criticized what he sees as ideological bias in media and entertainment, and this studio may be his most direct move yet into shaping the narrative space.

“Movies influence minds. Culture shapes the future. This studio will support content that builds, not divides,” Musk tweeted shortly after the news broke.

Industry Reaction and Future Plans

While some Hollywood insiders have expressed skepticism, others are watching the venture with interest, especially as audiences continue to seek alternatives to mainstream offerings. The success of independent and faith-based films in recent years—many outperforming expectations at the box office—suggests there is strong demand for this type of content.

The studio’s first slate of films is expected to be announced in late 2025, with production beginning soon after. Rumors suggest the team may collaborate with screenwriters and directors previously blacklisted or sidelined by traditional studios.

This bold move marks a new chapter in the culture wars playing out in Hollywood and could redefine the future of entertainment. Whether audiences embrace this “non-woke” alternative remains to be seen—but one thing is clear: Mel Gibson, Mark Wahlberg, and Elon Musk are betting big on a different kind of storytelling.