In a surprising media shakeup, CBS has reportedly signed a $400 million deal with conservative voices Megyn Kelly and Candace Owens to create a new morning show that aims to rival The View. The show is expected to offer an alternative take on morning talk, with both Kelly and Owens bringing their unique perspectives to a traditionally liberal-leaning daytime space. The two are well-known for their outspoken views and have developed substantial followings, making them a dynamic pairing for this high-profile venture.

While details about the show’s format remain under wraps, sources indicate that the program will tackle current events, politics, and social issues, with Kelly and Owens delivering commentary that challenges the mainstream narrative. By offering a conservative-leaning alternative, CBS hopes to draw a fresh audience to daytime television, shaking up the lineup with voices rarely seen in that time slot.

The network’s decision to introduce a conservative morning show highlights a growing demand for diverse perspectives in media. By securing a significant investment, CBS signals its confidence that Kelly and Owens will bring a competitive edge to daytime TV, particularly given The View’s liberal reputation. CBS sees this as an opportunity to tap into an audience that feels underrepresented on mainstream television, potentially reshaping the morning talk show landscape.

This deal marks a major shift in daytime television, as networks look for fresh formats to engage viewers in today’s polarized media environment. Both Kelly and Owens bring significant followings and influential social media presences to the table, which CBS believes will create a loyal viewership for the new show. With such a high-profile launch in the works, this new program could potentially challenge The View in a big way, bringing a new set of voices to mainstream TV.