In a stunning display of art, music, and power, Beyoncé and Jay-Z took the world by storm with the release of their music video “APES**T,” filmed in the iconic Louvre Museum in Paris. The power couple, also known as The Carters, blend high fashion, cultural commentary, and unparalleled artistry in this visually captivating masterpiece, cementing their status as both musical and cultural icons.
The video opens with Beyoncé and Jay-Z standing regally in front of Leonardo da Vinci’s “Mona Lisa,” setting the tone for the six-minute visual extravaganza. From the very first frame, the couple exudes elegance and authority, commanding the vast halls of the Louvre, one of the most prestigious museums in the world. Throughout the video, they are seen performing in front of some of the museum’s most famous works, including the “Winged Victory of Samothrace” and “The Coronation of Napoleon,” blending modern music with classical art in a bold and mesmerizing way.
“APES**T” is not just a music video but a powerful statement on race, art, and cultural legacy. The Carters’ decision to film in the Louvre—a symbol of Western artistic achievement—while centering themselves and their heritage within its walls, speaks volumes about their place in the cultural hierarchy. Beyoncé, dressed in couture fashion throughout the video, embodies regal strength, while Jay-Z delivers sharp, self-assured lyrics about their success, wealth, and influence in the music industry and beyond.
By placing themselves among masterpieces of Western art, Beyoncé and Jay-Z draw attention to their own artistic legacy and the importance of Black cultural contributions to the world stage. The video is a celebration of their journey from humble beginnings to global superstars, now commanding one of the world’s greatest cultural institutions.
In true Beyoncé fashion, every detail of the video is meticulously curated. From stunning couture outfits to breathtaking cinematography, “APES**T” is a feast for the eyes. Beyoncé dons a series of jaw-dropping looks, including an ethereal pastel gown in front of the “Winged Victory” statue, symbolizing both victory and divinity. Meanwhile, Jay-Z complements her with his effortless cool, dressed in high-end streetwear and tailored suits, embodying a modern-day king.
Each shot is carefully framed to evoke a sense of grandeur and importance, showcasing not only the artwork but also the couple’s undeniable star power. The video’s sweeping visuals and dynamic choreography are perfectly synced to the music, creating an unforgettable artistic experience.
“APES**T” has been hailed as a cultural milestone, not only for its bold visuals and high production value but for the messages it carries. The video reclaims spaces that have historically excluded Black artists, placing Beyoncé and Jay-Z in the center of the world’s most famous art collection as symbols of power, beauty, and success. It represents a celebration of Black excellence and achievement in a space that has long been dominated by European history and art.
By choosing the Louvre as the setting for their video, The Carters assert that their contributions to music, art, and culture are worthy of being immortalized in the halls of history.
“APES**T” solidifies Beyoncé and Jay-Z’s status as not only musical legends but also as cultural trailblazers. The video’s boldness, elegance, and artistic depth reflect the couple’s ability to continuously push boundaries and redefine what it means to be artists in the modern world. Through their powerful imagery and unapologetic confidence, Beyoncé and Jay-Z continue to inspire and elevate the conversation around art, culture, and identity, leaving an indelible mark on both the music industry and the world of fine art.
